Seriously soft,
seriously made.
From our factories in Yancheng, China, we design, develop and manufacture plush toys and home-textile products for brands and retailers in more than 40 markets β from first sketch to sealed container.
Audited by BSCISEDEXDISNEYWALMARTISO 9001SA8000


A family of factories built around
one material: plush.
Yancheng Happy Toy Co., Ltd. is a professional manufacturer and exporter dedicated to the design, development and production of plush toys and home-textile products. Headquartered in Dafeng, Yancheng β a manufacturing hub with convenient access to Shanghai β we operate our head factory alongside four branch factories, including Jiangsu Vandee Arts & Crafts Co., Ltd. (est. 2003).
With imported production equipment, a senior design team and a 360 mΒ² sample room holding over 1,000 of our own designs, we develop corporate mascots, licensed characters, lifelike animals, fabric dolls and promotional plush β from customer samples, drawings, photos or rough sketches.
Our mottoβToday's quality is tomorrow's market; today's customer is a friend forever.β
Eighteen families of soft things


















Eleven steps between
fabric and friend
Auto-touring Β· hover to pause Β· drag to explore











Audited by the people who audit hardest
We hold ISO 9001 quality certification, China toy safety certification and an export quality licence β and our lines have passed the major social-responsibility and quality audits demanded by global retail. Additional customer-specific audits can be arranged on request.
Inside our 360 mΒ² sample room β over 1,000 designs on file. Audit reports and certificates are available for inspection during factory visits.
Bring us a sketch.
Leave with a container.
Samples, drawings, photos or a rough idea β our design team has developed licensed and promotional plush for customers worldwide. One team follows your order from quotation to bill of lading.
Inquiry & quotation
Send your sample, drawing, photo or sketch. We reply with a detailed quotation and development plan.
Design & sampling
In-house designers develop your product in our 360 mΒ² sample room and iterate until the pre-production sample is approved.
Order confirmation
Contract signed against a 30% deposit; delivery time is confirmed for every order before production begins.
Bulk production & QC
Production on audited lines with full in-line inspection, 100% needle detection and pre-shipment QC.
Shipping from Shanghai
Balance settled before shipment or against a copy of the bill of lading. We load, you track.
Lead times may extend for large orders or in peak season (May β October); every order is confirmed individually.
Sold in more than forty markets
CIS & Eastern Europe
Our longest-standing markets β products shipped to 32 CIS countries and across Eastern Europe.
Western Europe
Germany, the United Kingdom, Italy and the Netherlands, served since 2006.
The Americas
Retailers and importers across the United States and South America.
New partners worldwide
One container from Shanghai reaches anywhere. We warmly welcome new customers β bring us your idea.
What is your minimum order quantity?+
Generally 2,000 pieces per style for standard products. It varies with the specific item β ask us about yours.
How long is the delivery time?+
Usually around 60 days. Larger orders or peak season (May β October) may need more time β the delivery date is confirmed for every order before production.
What are your payment terms?+
A 30% deposit with the order; the balance is settled before shipment or against a copy of the bill of lading.
Which port do you ship from?+
Shanghai β about 380 km from the factory, with mature LCL and FCL services.
Do you accept OEM / ODM and licensed products?+
Yes. We develop products from samples, drawings, photos and sketches, with deep experience in licensed characters and promotional plush β our lines are Disney-audited.
Can we visit the factory?+
You are very welcome. We are in Yancheng, Jiangsu β 380 km from Shanghai and 300 km from Nanjing, with direct flights from Beijing, Guangzhou, Shenzhen, Hangzhou, Hong Kong, Taipei and Seoul.